In this video I have discussed on - Merchandising is everything you do to promote and sell your products once the potential customer is in your store..specifically in retail environment.
मर्केंडाइजिंग वह सब कुछ है जो आप अपने उत्पादों को बढ़ावा देने और बेचने के लिए करते हैं, जब संभावित ग्राहक आपके स्टोर में होता है..तो खुदरा वातावरण में।
Since the sales process often starts with the eyes, merchandising typically involves presenting products in a visually favorable light, to try and encourage purchases. its called visual selling
aida touch
¥¥ picture
Window and in-store displays
Grouping related products together
Shelf signage
In-store ads featuring the merchandise
Samples and giveaways
In-store demonstrations
Well-stocked shelves
Spotlighting promotional items
Satores that present products that customers are frequently looking for in a pleasing display, or tucked away neatly, will find those same customers returning for more on a regular basis.
benefits
Higher sales
Faster inventory turnover
Buyers who spend more time in the store
More satisfied customers
Increased customer loyalty
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#merchandising #retailmarketing #selling