Level Up Your LinkedIn Marketing:
Create Free Account: https://www.marketing360.com/ads/?ref=YouTubeLinkedInVideo
Discover 8 reasons why LinkedIn Marketing is killer for B2B advertising.
Tips Discussed in Video:
1) Nearly 500 million professionals listed. Essentially nearly every major player at each legitimate business is listed on LinkedIn
2) Target professionals with pin-point accuracy - Industry, Company Size, Company Name, Job Title, Job Function, Job Seniority, Years Experience, Schools, Degrees, Fields of Study, Skills, Age, Gender, Location/Geo-Targeting and even LinkedIn Groups which people join based on various topics.
3) Example - say you sold a product or service to business owners of contracting companies over 20 employees located in Colorado. You could target exactly that and run your ads.
4) Sponsored content ads - which shows up in people’s LinkedIn feeds and various places like LinkedIn groups based on your targeting (can have articles, images, videos, etc..). These have the ability to drive somebody to a landing page or submit a pre-populated Lead form instantly. Charged per click, generally $5-$10 per click. We’ve seen 10-15% conversion rates making the cost per lead around $50-$100 per conversion.
5) LinkedIn Inmail - more intimate connection. Sent to people’s LinkedIn Inmail box and email with chance to reply/connect to your message or call-to-action. Charged per send. Generally around $10-$15 per send and can have a high conversion rate with a good message. As high as 20-25%. Cost per conversion ranges between $50-$100 on average.
6) LinkedIn Display & text ads - banner ads through platform shown to targeted audience.
7) LinkedIn Retargeting ads - setup pixel on your website to capture website visitors and tell LinkedIn who’s in your list to advertise to.
8) Can set daily budgets and lifetime budgets to stay within budget.
Bonus Tips -
1 - Give it time: 10 pieces of content/ads seen before converting
2 - Optimize and refine based on results
3 - A/B test different content/ads and call-to-actions
4 - Cross-channel advertising & Ret - run ads on YouTube, Google, Facebook and more
5 - Integrate with your CRM and setup email automation
6 - Use a Multi-Channel marketing platform like Marketing 360
Conclusion - Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also make sure to follow us for more great content just like this down the road or text “marketing” to 39970 to opt into our weekly marketing tip text messages. Happy marketing!
#linkedlnMarketing #MadwireMarketing #AdvertisingTips
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Presented by: JB Kellogg
JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire's brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor's Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he's learned in life and while growing Madwire.
JB Kellogg on LinkedIn:
https://www.linkedin.com/in/jb-kellogg-8567a029/
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Marketing 360® is the #1 Marketing Platform® for Small Business. It has everything you need from design, to marketing, to CRM. Powered by Madwire® - voted one of the Nation's Best Places to Work by Glassdoor in 2016 & 2017!
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@vincereardon6 years agoAs someone who teaches college marketing, I think this video's information is excellent. The presenter makes a very strong and reasonable case for using LinkedIn, providing numerous tips supporting this thesis. 4
@
@notalotaboat5 years agoIt's funny how all the people that disliked this video never even commented their opinions. 3
@
@patacicijr4 years agoGreat information! I just took on the role of Marketing Manager for my company (from a sales role), so this video was really helpful to better understand LinkedIn marketing options! 1
@
@saifulislamSEOSMM6 years agoGreat stuff, very informative--- Thanks a lot 1
@
@viktorbanczi99056 years agoWho can dislike this? This is an amazing video. Thank you so much for the value. Will apply this for my agency right away. ❤
@
@CalmGrind6 years agoAnother great video! Thanks :) Pat 2
@
@ojashwipatel36617 years agoGreat information maketing 360 :) Plz make more video's on B2C n B2B marking on diff social Media platforms n hw for stay in Connected with the audience for a long term. Would love to watch it. 2
@
@TruongHuyenNgocD-Marketing6 years agoI'm not sure about the frequency should be around 10 at the minimum for a person to convert. To my experience, if a person is still not converted after 3 to max 5 times being exposed to an ad, meaning the offer is not attractive enough or irrelevant, and likely zero chance she'll convert. ...2
@
@paulseldn6 years agoThanks for the great video. Could you please give a few multi channel platforms that will run all our campains in one platform? 1
@
@rajudave59235 years agothis is a great video you have made thanks for the sharing, can you make video on planning and budget also, 1
@
@mihaiteiusanu10536 years agohey, could you tell me more about how that works? minute 8 25
@
@jensmeding30515 years agoTecnically it is good to know what is possible but what message should i get in Front of them?
@
@acidtripper37 years agoGreat video. Good tips. I wonder why so many dislikes. 1
@
@chandrashekarag5947 years agoAwesome tips, can you give some tips to market my Accounting & Bookkeeping Services in India for small businesses 1
@
@SandraLighton5 years agoBusiness owners need to have even more advertising alternatives. The market is so saturated. Don't you think?
@
@Palestinian1002 years agoMusic in the background is noisy, plz can you avoid it next time 🌹
@
@MuhammadFarooq-pv3wc5 years agoI think he wanted to say 50 Million Professionals 500 Million seriously !
@
@rollerqueen4 years agoCan we get this video without the music! My Add is in overdrive😂😂😭😭😭 1
@
@davidgonzalez9655 years agoI've been helping clients to grow their network and get in front of the right people using LinkedIn, we work with B2B companies and I want start my own business helping B2B startups to unleash the power of LinkedIn and a well thought-out strategy to understand and hit their target market, do you guys think this may help some folks in that field or any other? ...
@
@TomsChevelle5 years agoWhy is every company now "360"?
@
@MonsieurGaga56 years agovery hard to hear with the background music
@
@vincereardon6 years agoAs someone who teaches college marketing, I think this video's information is excellent. The presenter makes a very strong and reasonable case for using LinkedIn, providing numerous tips supporting this thesis. 4
@
@notalotaboat5 years agoIt's funny how all the people that disliked this video never even commented their opinions. 3
@
@patacicijr4 years agoGreat information! I just took on the role of Marketing Manager for my company (from a sales role), so this video was really helpful to better understand LinkedIn marketing options! 1
@
@saifulislamSEOSMM6 years agoGreat stuff, very informative--- Thanks a lot 1
@
@viktorbanczi99056 years agoWho can dislike this? This is an amazing video. Thank you so much for the value. Will apply this for my agency right away. ❤
@
@CalmGrind6 years agoAnother great video! Thanks :) Pat 2
@
@ojashwipatel36617 years agoGreat information maketing 360 :) Plz make more video's on B2C n B2B marking on diff social Media platforms n hw for stay in Connected with the audience for a long term. Would love to watch it. 2
@
@TruongHuyenNgocD-Marketing6 years agoI'm not sure about the frequency should be around 10 at the minimum for a person to convert. To my experience, if a person is still not converted after 3 to max 5 times being exposed to an ad, meaning the offer is not attractive enough or irrelevant, and likely zero chance she'll convert. ...2
@
@paulseldn6 years agoThanks for the great video. Could you please give a few multi channel platforms that will run all our campains in one platform? 1
@
@rajudave59235 years agothis is a great video you have made thanks for the sharing, can you make video on planning and budget also, 1
@
@mihaiteiusanu10536 years agohey, could you tell me more about how that works? minute 8 25
@
@jensmeding30515 years agoTecnically it is good to know what is possible but what message should i get in Front of them?
@
@acidtripper37 years agoGreat video. Good tips. I wonder why so many dislikes. 1
@
@chandrashekarag5947 years agoAwesome tips, can you give some tips to market my Accounting & Bookkeeping Services in India for small businesses 1
@
@SandraLighton5 years agoBusiness owners need to have even more advertising alternatives. The market is so saturated. Don't you think?
@
@Palestinian1002 years agoMusic in the background is noisy, plz can you avoid it next time 🌹
@
@MuhammadFarooq-pv3wc5 years agoI think he wanted to say 50 Million Professionals 500 Million seriously !
@
@rollerqueen4 years agoCan we get this video without the music! My Add is in overdrive😂😂😭😭😭 1
@
@davidgonzalez9655 years agoI've been helping clients to grow their network and get in front of the right people using LinkedIn, we work with B2B companies and I want start my own business helping B2B startups to unleash the power of LinkedIn and a well thought-out strategy to understand and hit their target market, do you guys think this may help some folks in that field or any other? ...
@
@TomsChevelle5 years agoWhy is every company now "360"?
@
@MonsieurGaga56 years agovery hard to hear with the background music
Related videos for LinkedIn Marketing - 8 Reasons It’s the 1 Channel for B2B Advertising:
Thanks :)
Pat 2
Plz make more video's on B2C n B2B marking on diff social Media platforms n hw for stay in Connected with the audience for a long term.
Would love to watch it. 2
Thanks :)
Pat 2
Plz make more video's on B2C n B2B marking on diff social Media platforms n hw for stay in Connected with the audience for a long term.
Would love to watch it. 2